What’s behind the surge in popularity? Well, it seems to have become a new haven for certain popular streamers, driving up its audience on Twitch and inspiring more players to buy the game and try it out. Having passed a million viewers on the popular streaming service, it seems clear that the surge in popularity is driving the game to greater heights than it had seen up to this point… which isn’t bad for a game passing seven years since initial release.
Content retrieved from: https://massivelyop.com/2021/01/05/seven-years-on-from-release-rust-hit-its-all-time-concurrent-player-record/.