“As development has ramped up, we’ve come to realize that the original subscription price of $6.99 EUR/USD was based on optimistic server cost estimations. Now that we’ve been at this for a while, we have a much better handle on the real costs of providing the level of service we want to give our players.”
Content retrieved from: https://massivelyop.com/2021/11/16/dual-universe-plans-to-raise-the-cost-of-beta-subscriptions-for-new-players-with-demeter-update/.