The whole Ashes of Creation issue with the game’s website and forums involved no small number of people pointing out that Intrepid Studios is not doing communication well. So it seems that the newest addition to the team is meant to specifically address that, with new community marketing lead Margaret Krohn introducing herself on Reddit with a call for players to ask her questions even as she outlined her plans for the game’s community presence moving forward.
Content retrieved from: https://massivelyop.com/2019/01/08/ashes-of-creation-introduces-new-community-manager-margaret-krohn-promising-better-communication/.