“However, one thing that we are unhappy with is that large alliances are still too dominant overall. This creates a lot of pressure on smaller groups to also join a large alliance, which in turn causes the game world to split into a few very large power blocks. This raises the barrier to entry for smaller and more casual guilds, while at the same time carrying the risk of effectively “pacifying” large parts of the Outlands leading to stale gameplay.”
Content retrieved from: https://massivelyop.com/2020/02/11/albion-online-now-counts-350k-monthly-active-players-plans-major-alliance-changes/.